Bí Quyết Thành Công Vang Dội Trong Kinh Doanh Theo Mạng
TRANSCRIPT
Xin cho cc bn ti tn l MICLE hm nay ti mun gii thiu n cc bn mt phng php kim tin hiu qu v an ton nht trn th gii. cc bn c bit l g khng, ti ngh iu ny khng cn xa l vi cc bn, v chng ra i cch y rt lu, thm ch khi bn cha c mt trn v tr ny. Chc bn s hi ti rng vy ng cn vit ra iu ny lm g?. Cc bn phn no ng, nhng cc bn ch ng c mt phn nh thi. C rt nhiu ngi lm trong ngnh MLM ch bit lm theo ngi khc ch dn m khng hiu nguyn l vn ng ca n nh th no, khng bit c qu trnh to ra tin ca chng v khng bit bt u t u. Chnh v vy ti mun tm tt li cc bn hiu v MLM mt cch su sc, bit cch thc hin d dng c kt qu tt nht. C nh vy cc bn mi thnh cng trong ngnh ny c. MLM l g ? n ra i nh th no?. MLM (Multi Level Marketing) l hinh thc bn hng trc tip nhiu tng t nh sn xut n tay ngi tiu dng, ln u tin sut hin trn th gii vo nm 1927 do Karl Renborg ngi sng lp ra cng ty Vitamins California m sau i tn thnh Nutrilite Products l ngi u tin trn th gii p dng phng php ny. Chng nhanh chng mang li kt qu hn mong i. c rt nhiu ngi giu ln t y, nhng chn h v s thnh cng nhanh chng ny khin cho khng t ngi nghi ng v tnh , minh bch ca n. Vo nhng nm u ca thp nin 70, MLM chu nhiu sc p ln t chnh ph M v nhng tin n ca ngi dn. Nm 1975 trong hi ng lin bang Hoa K c nhng ngi phn i MLM v quy kt MLM vi hnh thp o l hnh thc bt hp php b cm ti Hoa K. y l n nh u tin ca chnh ph vo MLM. Bt u cuc chin ca cc cng ty MLM khng nh chn l, tnh ng n ca mnh. Mt s cng ty Theo hnh thc MLM sut bn nm lin hu ta t nm 1975-1979. Cui nm 1979 to n thng mi lin bang hoa k cng nhn phng php kinh doanh MLM khng phi l hnh thp o v c chp nhn v mt lut php. T B lut u tin v MLM ra i ti M. Th nhng gi tr thc m n mang n l g? N vn ng nh th no, qu trnh to tin ca n nh th no th vn cn t ngi bit n. chnh v vy hm nay ti gii thch cho bn v chng bn hiu su hn v nguyn l vn ng ca chng. Ti ly th d tht n gin so snh hai m kinh kinh doanh truyn thng v MLM nh sau: M hnh kinh doanh truyn thng
Gi bn: 1usd/kg A B
Gi bn: 1.5usd/kg C
Gi bn: 1.7usd/kg D
Ca hng bn l
Ngi trng C chua
Li Bun
Ch u mi
Gi bn: 2.5usd/kg
E
Ngi tiu dng
Qua s ny cc bn thy c qu trnh lun chuyn c chua t ngi nng dn n tay ngi tiu dng t nht tri qua 3 trung gian. Mi trung gian bn mi gi khc nhau v cui cng c chua n c tay ngi tiu dng th gi tng ln 150% so vi gi ban u. Vy theo bn ai l ngi c li v ai l ngi b thit trong s lun chuyn hng ha ny. Ti ngh ngi c li nhiu nht y l ngi bn l k n l li bun, cn ngi chu thit nht l ngi tiu dng phi chi ngi trng c chua bn cho h th h tit kim c mt khon kha kh.
2) M hnh kinh doanh theo MLMGi bn: 2 usd/kg A B Gi bn: 2 usd/kg C
Ngi trng C chua
Ngi bn hng trc tip
Ngi tiu dng
Bn c thy iu khc bit y cha? Ti th c, ti ni cho bn nghe nh Th nht ngi trng c chua bn c gi cao hn, tng gi t 1usd/kg ln 2usd/kg ri .
Cn ngi tiu dng th sao? H cng tit kim c 20% chi ph mua ca chua, v t 2.5 usd/kg xung cn 2usd/kg Vy ngi bn hng trc tip chng c li g y !?. Khng!. Ngi nng dn ny cam kt vi ngi bn hng trc tip l h s tr cho cho anh ta 0.8usd/kg, nh vy lc ny ngi bn hng trc tip c c mt khon li kh ln m anh ta khng cn phi mt nhiu vn nh ngi li bun, hay ch u mi nh trong kinh doanh truyn thng. Chng ta nhn thy s khc bit tuyt vi ri ch?. Ti tin l bn (nh kinh doanh tng lai) tha kh nng nhn thy iu b n tuyt vi ny. Ti y th cc bn hiu c quy trnh vn ng ca n nh th no ri. ti s bt u tr li tip cho bn cu hi th hai. Quy trnh to tin ca n nh th no m c nhiu ngi thnh cng nhanh chng nh vy?. Tt nhin s khc bit ln y l bn lm kinh doanh m khng cn b vn l mt iu tuyt vi, nhng cha kha thnh cng nhanh chng th nm im sau y. Bn bit nu nh bn ch ti cng ty nhn sn phm ri em i bn th bn cng ch kim tin nh khi i lm cng cho mt cng ty no m thi. iu c bit l m hinh MLM ny ngoi quyn kinh doanh khng cn nhiu vn ra, bn cn c thm mt quyn m ti cho rng y l quyn lm ch. l bn c php tuyn thm ngi lm vic cho bn, nu trong kinh doanh truyn thng bn mun tuyn ngi lm vic cho bn th bn phi tr tin cho h, nhng trong MLM thi li khc, ngi tr tin cho h l cng ty ch khng phi bn. iu ny l mt gii php tuyt diu cho nhng ai t vn. Ti y vn cha thuyt phc c ti, ch thuyt phc c ti khi nhng ngi ti tuyn vo h li c quyn tuyn ngi mi nh ti lc u, cng ty vn tr tin cho h ch khng phi ti, nhng ti li c quyn hng hoa hng t nhng ngi cp di ca h, nh vy l ti c c mt php mu c th bin thnh hng trm thm ch hng ngn ngi bn hng cho ti v ti ch hng mt phn nh t h m cng ty tr cho ti, v bit n ti dy cng o to h thnh nhng ngi bn hng chuyn nghip cho cng ty m khng cn phi qung co hay qua bt k trung gian no. V ti ngh mnh xng ng nhn c iu ny. Mc d bit l c ngha nh vy nhng lm sao t c thnh cng?.
Tin hoa hng trc tip
Tin hoa hng gin tip
Tin hoa hng gin tip
S to tin trong MLM
Ti bit c rt nhiu ngi tng tham gia vo MLM la thanh cng ngay, nhng tht ra khng phi n gin nh h ngh. thnh cng trong MLM cng cn phi hc nhng k nng cn thit, phi xy dng chin lc lu di, phi t ra mc tiu v ln k hoch tht chi tit th mi t c thnh cng. Sau y ti s cho bn bit cch m nhiu ngi p dng thnh cng.
I.K hoch hnh ng Trong 6 thng u tin cc bn nn coi y l giai on xy dng doanh nghip. ( Bao gm cc bc: lp k hoch bn hng, lp k hoch v nhn s, tuyn chn nhn s, o to nhn s, h tr nhn s,). Tt nhin trong thi gian ny cc bn vn c thu nhp, nhng ti khuyn cc bn khng nn qu n s tin , v lc ny ang trong giai
on u t, cha phi lc thu hoch, nu cc bn thu hoch qu sm khi h thng cn non tr th cy kt qu ca bn cng dn cht theo. Vy cc bn nn thc hin theo cc bc sau: chúng tôi th nht: ( Bn hng t ch tiu c quyn bo tr) y l giai on th sc u tin v cng l giai on quan trng nht, nu cc bn vt qua c giai on ny th cc bn c t nht 50% thnh cng. Ti sao ti khng nh nh vy, v khi bn bn c sn phm l lc bn hiu v sn phm, bn bn c sn phm chng t bn c kh nng kinh doanh, kh nng giao tip, kh nng thuyt phc khch hng, nh vy th bn mi c kh nng o to v chia s kinh nghim ca bn cho nhng ngi vo sau bn.o to chim 80%
Bn hng Chim 10%
Chm sc khch hng
Bo tr Chim 10%
Thp t trng cng vic trong MLM Bn nn phn chia thi gian cho tng cng vic c th theo t trng nh hnh bn trn, iu ny c ngha rt ln cho bn, nu bn tp trung 80% thi gian v cng sc bn hng m khng tuyn ngi th bn chng khc g mt nhn vin bn hng truyn thng v thu nhp ca bn cao lm cng ch t 1000USD. Ngc li nu bn tp trung 80% thi gian v cng sc tuyn ngi m khng ch cho h phi lm nh th no (o to) thnh cng th cui cng bn vn l ngi i tuyn chn m thi, v vy bn phi phn b thi gian v ngui lc cho ph hp nh s hng dn. chúng tôi th hai ( xy dng mng li u tin F1, 5 n 10 ngi)
Sau khi bn t n mc c quyn bo tr ngi mi, bn phi tip tc bn hng tch ly kinh nghim bn hng, to ra im nng ng, ng thi bn phi bn h tr cho nhng ngi mi ca bn, v h cha c nhiu kinh nghim nn kh t c ch tiu trong thng u tin. Do bng mi gi bn phi gip h t c mc tiu nh thng u tin ca bn. Tuy nhin bn nn nh bn ch nn gip h ti a l 50% thi, c ngh l bn ch lm cho chic xe c chy, ch khng phi bn ko c xe . Khi bn gip h 50% ri m h vn khng c g thay i c ngha l con ngi ny hon ton v dng, khng h c thin ch lm vic vi bn v khng ngoi tr mt iu l ngi ny chng hiu c g v MLM v gi tr m bn mang n cho h. Bn hy loi b ngi ny ngay lp tc v th vo l ngi c kh nng v thin ch hn. Lu : V thng ny l thng xy dng mng li F1 nn bn phi tp trung tuyn trc khi gip h. nu bn tuyn cha ngi th khi bn bn c hng bn chng bit gip ai. Bn nn nh mt iu l ch cho nhng ngi mun nhn ch ng cho nhng k khng thch.
3. Thng th ba ( xy dng mng li F2, 25 n 50 ngi)
n giai on ny bn bt u ng vai tr l ngi lnh o, v bn phi truyn t tt c nhng kinh nghim m bn c c cho nhm ca bn, ng thi bn phi gip h hoch nh chin lc v ln k hoch cho tng giai on c th, nn nh phi t ra mc tiu v tm gii php t c mc tiu . Nu bn khng t mc tiu th bn khng c p lc m khng c p lc th khng c gii php ti u. chúng tôi th t ( xy dng mng li F3, 75 n 250 ngi)
Tng t nh thng th 3, nhng thng ny cng vic ca bn bt u nhiu hn v bn phi lm vic v qun l i nhm c th ti 250 ngi chúng tôi th nm ( xy dng mng li F4, 375 n 750 ngi) Lc ny cng vic ca bn phi vt v ri y c th bn phi ngh cng vic chnh dnh ton thi gian cho n, v lc ny ngoi cng vic bn hng v xy dng i nhm bn cn phi chun b ti liu hng dn cho c hi trng my trm ngi. chúng tôi th su ( xy dng mng li F5, 1.875 n 3.750 ngi)
Ti y th bn t tin lm din gi i chia s kinh nghim cho mi ngi c ri y. chúng tôi th by( Giai on bi thu ca bn) Giai on ny bn khng cn ch trng vo vic xy dng i nhm na m chuyn sang nghin cu phng php bn hng v o to. Phi lm sao t c t nht 150USD/thnh vin/ thng. Lc ny thu nhp ca bn t n con s trn 16.000USD/ thng ri , II. TIP TH V BN HNG 1. Tip cn khch hng Xc nh i tng khch hng _ Tm mi hon ton _ Gii thiu bi ngi quen _ Trin lm, hi tho gii thiu sn phm _ Ngi mi gii _ Th cho hng Tip cn trc tip _ Hn gp ung caphe _ Hn n cty Tip cn gin tip _ Gi in _ Nhn tin qua in thoi _ Nhn tin qua Email
2. Bn hng a) Thm d khch hng Bn nn t cu hi: Anh, ch, ng, b c nhu cu v sn phm dch v ny khng? C nhu cu v sn phm, c kh nng thanh ton, t quyt nh khng?. b) Lp k hoch cho hng Bng k hoch cho hng
Thi gian Mc tiu cho hng d kin
Kt qu t c
Ghi ch
-
Khch hng c nh cung cp Khch hng khng thch sn phm Khch hng cn thm thi gian suy ngh v la chn Khch hng cn c thm thng tin Khch hng so snh gi c v li ch vi sn phm khc tng t Sn phm cha c thng hiu Sn phm khn